Furniture.comFurniture.com is an AI-powered search engine that helps users discover furniture that fits their style, budget, and lifestyle, all in one seamless online experience.
As Senior Content Strategist and Copywriter, I created the go-to-market content strategy for the company’s upcoming relaunch, introducing clear content pillars and an editorial roadmap to guide future campaigns.
I also wrote copy across channels, including organic social posts, high-performing paid ads, and SEO- and GEO-optimized blog content, boosting visibility and engagement.
*More work available upon request.
I frequently collaborated with Bokksu’s creative team to compose visuals for the websites and guides, the marketing team to promote the products across multiple channels, the product team to learn more about each of the sourced snacks, and the e-commerce team to author copy for Bokksu’s websites.
I wrote all of the copy that supported Bokksu’s major and minor campaigns, including our limited edition Cherry Blossom seasonal box and our first ever Advent Calendar.
Blog Content
I worked closely with Bokksu’s Lifecycle Marketing Manager to craft marketing emails for every major campaign, weekly deals, and general welcome emails flow.
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As Bokksu’s copy lead, I shaped the brand voice and messaging for the company’s six brands and created guidelines that continue to be implemented in all of the brands’ content.
